About the Programme
The tourism industry is currently one of the largest service industries in the world; employing approximately 10% of the global labour force and contributing to about 6% of world exports. Tourism shares the characteristics of many international service industries; for the Omani economy, however, it is unique as it offers the basis for a viable economic diversification and employment creation on the one side, and it is highly competitive due to Oman’s unique tourism product on the other. This programme will therefore equip you with business knowledge and skills focusing on this vital service sector. The programme will also consider tourism via the prism of sustainability; providing the skills and the knowledge that can ensure that growth of this sector will not be at the expense of the society or the environment but rather enriching them.
Once you graduate, you will be able to take over responsible administrative or management positions in: Tourism industry, Business, Marketing , Exhibition and convention industry, Regional and urban planning, Real estate, Residential/ tourism projects development , Cultural and environmental agencies and the banking sector, Social and non-governmental organizations, Government (Ministries, municipalities), Self-employed (entrepreneur) .
Many parts of the programme will be accomplished in cooperation with local and international industry partners. Our graduates were interns or are employed at:
Skills and attributes gained on graduation
The generic attributes and skills that graduates are expected to develop during their undergraduate studies are:
- Ethics – The graduates have developed awareness and holistic understanding of their role as responsible citizens in an increasingly globalised context.
- Critical thinking and problem solving – The graduates are able to engage real-world problems in a theoretically informed, rigorous, and questioning manner. They are able to devise solutions, select the most appropriate one, implement it, and reflect on its performance.
- Creative thinking – The graduates are able to think laterally and develop creative ideas.
- Individual and team work – The graduates have the capability to work effectively alone or in a team, to be self-directed, and to show independent judgment.
- Communication – The graduates are effective communicators, using oral, written, and electronic communication skills. They can interact confidently in a variety of settings, with a range of people from both genders, individually and in team situations, from peers to the wider community.
- Life-long-learning – The graduates appreciate that learning is continuous and have the ability to continue learning throughout life. They have developed a variety of approaches to learning, including self-directed, collaborative and self-reflective processes.
Graduates from the BSc in International Business & Service Management will also have developed the following programme-specific attributes and skills:
- Interdisciplinary thinking: The nature of the study programme requires the students to develop interdisciplinary skills which allow them to see issues from different perspectives and understand the influence of one discipline on another. These skills enable the students to effectively solve complex issues using creative solutions from different disciplinary approaches.
- Theoretical knowledge: Comprehension of the theoretical concepts underpinning the study of international business and service management. The program also allows the students to relate such theories to wider national and international economic and social issues.
- Methodological diversity: Skills for applying a diverse range of methods of analysis, evaluation and promotion, including quantitative (e.g. econometrics), qualitative (e.g. empirical social research), IT- based (e.g. GIS techniques), and communication-driven approaches (e.g. expert interview, or discussion moderation). Students are encouraged to carry out fieldwork and investigate real life situations.
- Communication skills: Expertise in incorporating views and interests of various stakeholders from business, tourism, regional and central government, private companies, and representatives of local communities into strategic concepts.
- Innovation and entrepreneurial skills: Application of innovative approaches in acquiring and presenting knowledge and dealing with business cases and projects. A focus is set on developing entrepreneurial skills matching national priorities.
- Analytical and reflective thinking: Understanding the complexity of managing and promoting tourism as a successful international service business. The programme also enables the students to critically assess and carefully consider the cultural, environmental, and economic impact of global business activities such as tourism. Participants should be able to use critical and analytical thinking in selecting appropriate development models and rejecting others depending on the profile of the region and communities they are dealing with.
The IBSM is a full-time 8 semester multidisciplinary programme. It consists of basic and advanced courses where you learn about international business and service management taught in Semesters 1-7, and complete a Bachelor thesis in Semester 8.
Learning is often hands-on and takes place outside classroom:
- Field trips
- Entrepreneurship workshops
- International excursion
- Internship (compulsory in semester 6)
- Field work, BSc thesis
- Cooperation with government and industry
Our cooperation with the international institutions allows you to also spend a semester studying abroad.
|Type of Certificate||Does this apply to you?||You will be admitted to:|
|Omani General Education Diploma (GED)||Pass in General Education Diploma with|
‘65%’ in Mathematics (either Pure or Applied), and
‘65%’ in English
|Academic Foundation Programme|
|Indian Certificates||Pass in:|
– Central Board of Secondary Education (CBSE) with an average below 70%, or
– Indian State Board Examinations with an average below 70%, or
– High School Certificate (12 years of schooling).
Pass in mathematics at grade 10.
|Academic Foundation Programme|
|Indian Certificates||Pass in CBSE or ISBE or High School Certificate with an average of 70% or above,|
Pass in mathematics at grade 11, with at least 70%
|GCE Certificate (AS and A-level)||Pass in 4 subjects at AS-level and 2 subjects at A-level,|
Pass in mathematics at GCSE level.
|Academic Foundation Programme|
|GCE Certificate (AS and A-level)||In addition to the above:|
Pass in mathematics at AS-level, with at least ‘C’,
Pass in at least one subject from group B at AS or A-Level
|International Baccalaureate||IB Certificate or Diploma, but not fulfilling the requirements for direct entry into BSc.||Academic Foundation Programme|
|International Baccalaureate||Pass in IB diploma or certificate, with at least 24 points,|
At least (3) points in any type of mathematics at HL or (4) points in any type of mathematics at SL,
at least (3) points at HL or (4) points at SL in at least one subject from group D
(Group B: Business studies; Economics; Travel & tourism; Environmental management; Geography
Group D: Business & management; Economics; Geography; Environmental systems & societies)
Recommended Study Plan
Tourism Geography of Oman
German Course I
The Business Environment
International Travel Operations
International Hospitality Management
German Course II
|3||Port and Cruise Management|
Tourism Planning and Development I
German Course III
Life Skill Course
Human Resource Management
|4||Airport and Aviation Management|
Tourism and Technology
Life Skills Course
International Destinations Management
|5||Tourism Planning and Development II|
Tourism Marketing and Communication
GIS and Statistical Analytical Tools
International Business Strategy
Entrepreneurship and Innovation
Finance and Investment
Research Methods for the Service Sector
Tourism and Consumer Behaviour
Culture and Heritage Tourism
Tourism Project Appraisal
|Electives I—III: to be chosen from the following courses|
|International Tourism and Hospitality Academy at Sea|
Contemporary Issues in Tourism
Promoting the Knowledge Economy
Students can also choose electives offered in the Logistics programme.