The Ministry of Tourism is taking precautious, but well defined steps in addressing the impact of COVID-19 pandemic on Oman’s Tourism Sector.
GUtech Business and Economics students got a closer insight into the protocols activated by the Ministry of Tourism in the face of the COVID-19 pandemic, thanks to HE Maitha Al Mahrouqi, Undersecretary for the Ministry of Tourism.
The Undersecretary was hosted via Teams Microsoft by Prof. Dr. Heba Aziz, Professor at the Faculty of Business and Economics and director of MBA programme recently.
Undoubtedly the pandemic presents new challenges to the tourism and aviation industry in Oman which has prompted the Ministry to commission a study to look in to the economic and financial impact of the COVID-19 pandemic.
The Undersecretary stressed on the importance of collaboration that exists between the Ministry of Tourism and Oman Aviation Group (OAG) and highlighted on the streamlined communication between the two organisations; as the aviation and tourism sector should be going hand in hand none of them could succeed independently of the other. OAG encompasses Oman Air, Oman Airports and Oman Aviation Services. “Every crisis offers an opportunity and with this crisis we have the opportunity of redefining our market segments, the business and adventure segments are likely to recover quicker than other segments.” The undersecretary shared with the students. Furthermore, students had the opportunity to learn about the Ministry’s support to investors by extending deadlines for due projects and plans to explore new markets confirming that the domestic and regional markets will be very important at the coming stage.
Her Excellency concluded that the tourism sector despite the crisis still holds a lot of opportunities for young Omanis, “I started in the aviation sector from a junior position and the aviation and tourism sector offered me lot of opportunities – I hope you also can embrace the endless opportunities that this sector offers,” end.
HE. HE Maitha Al Mahrouqi, Undersecretary for the Ministry of Tourism
Prof. Dr. Heba Aziz, Professor at the Faculty of Business and Economics and director of MBA programme
(c) GUtech: Text by Fatima El Madkouri, Photo: provided by Prof. Dr. Heba Aziz